Overview
Plan A Wedding is an AI‑powered wedding platform that helps couples plan their entire celebration and enables wedding businesses to showcase packages, manage leads, and grow revenue.
By rebuilding its paid media engine and Instagram presence from scratch, the brand scaled from no online system to a consistent pipeline of high‑quality wedding inquiries and approximately $40,000 in monthly revenue on $3,500 in ad spend.
The Challenge
Plan A Wedding started with strong product vision but minimal digital marketing foundation.
Meta ad account blocked and 2FA issues prevented any reliable advertising or scaling.
Zero followers and no real presence on Instagram meant no social proof or organic discovery.
No content engine, no structured lead‑generation funnels, and no way to systematically convert interest into qualified inquiries.
The goal was to create a predictable, performance‑driven acquisition system while building a compelling brand on Instagram suited to the visually rich wedding niche.
Strategies Implemented
1. Rebuilding the paid infrastructure
Created and verified two new Meta ad accounts to fully separate campaigns from the blocked legacy account and ensure clean history and delivery.
Implemented proper access controls and 2FA hygiene, with multiple admins and recovery methods, so account issues would never stall campaigns again.
2. Visual‑first brand and content system
Developed a visual identity tailored to the wedding planning niche: pastel palettes, typography that matched luxury yet approachable positioning, and consistent storyboarding for reels and posts.
Built a content framework around four pillars: dream‑wedding inspiration, AI‑powered planning tips, real‑wedding stories, and behind‑the‑scenes from planners and vendors.
3. Lead‑generation campaigns
Designed Instagram‑centric lead campaigns using strong hooks such as “Plan your entire wedding with AI,” “End‑to‑end planning done for you,” and “Marry now, stress never.”
Directed traffic to high‑intent touchpoints: lead forms, WhatsApp/DM flows, and landing pages highlighting full‑service planning, venue assistance, decor, catering, and photo‑video solutions
Structured campaigns around bottom‑funnel objectives (lead, message, call) rather than vanity metrics, optimizing creatives based on cost per qualified inquiry.
4. Organic growth and community building
Rolled out a posting calendar focused on short‑form video: engaging reels, venue walk‑throughs, decor transformations, vendor spotlights, and couple testimonials.
Used boosts selectively on top‑performing reels to widen reach, then retargeted engagers with lead ads.
Actively replied to comments and DMs, turning Instagram into a consultation channel rather than just a gallery.
Results
See Video here: https://drive.google.com/file/d/1EXRfWmXTlxtcocWIU4sTMIla7shLPaXA/view?usp=sharing
Revenue and ads
Monthly ad spend: ~$3,500.
Monthly revenue attributed to the Instagram + Meta ecosystem: ~$40,000, delivering an approximate 11.4x return on ad spend.
A consistent pipeline of high‑quality wedding inquiries across full‑service planning, venue discovery, decor, and photo‑video bundles.
Instagram presence
Followers grew from 0 to 10,000+, combining organic growth with strategic boosts on best‑performing posts.
Engagement rates improved as the feed shifted from generic visuals to story‑driven reels, carousels showing full wedding journeys, and behind‑the‑scenes clips from actual weddings.
Instagram evolved from a blank profile into a high‑trust showroom that couples referenced on calls and during sales conversations.
Key Learnings
Fixing account integrity and access is often the biggest unlock; without stable ad accounts and functioning 2FA, no amount of creative or copy can scale.
In the wedding category, visually consistent, story‑driven content paired with tightly optimized lead campaigns turns Instagram from a vanity presence into a powerful revenue channel.
Treating IG content, paid ads, and sales follow‑up as one connected system is what enabled Plan A Wedding to turn a $3.5k monthly budget into $40k in revenue with predictable, repeatable results.
Mystic Meadows is a visionary concept that redefines the relationship between humanity and nature. It’s a carefully crafted ecosystem designed to evoke the serenity and wonder of untouched landscapes, blending the organic beauty of meadows, forests, and water bodies with thoughtful, human-centric design. The concept revolves around creating immersive spaces that inspire peace, creativity, and connection—whether through tranquil walking paths, vibrant gardens, or quiet reflective zones.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Overview
Plan A Wedding is an AI‑powered wedding platform that helps couples plan their entire celebration and enables wedding businesses to showcase packages, manage leads, and grow revenue.
By rebuilding its paid media engine and Instagram presence from scratch, the brand scaled from no online system to a consistent pipeline of high‑quality wedding inquiries and approximately $40,000 in monthly revenue on $3,500 in ad spend.
The Challenge
Plan A Wedding started with strong product vision but minimal digital marketing foundation.
Meta ad account blocked and 2FA issues prevented any reliable advertising or scaling.
Zero followers and no real presence on Instagram meant no social proof or organic discovery.
No content engine, no structured lead‑generation funnels, and no way to systematically convert interest into qualified inquiries.
The goal was to create a predictable, performance‑driven acquisition system while building a compelling brand on Instagram suited to the visually rich wedding niche.
Strategies Implemented
1. Rebuilding the paid infrastructure
Created and verified two new Meta ad accounts to fully separate campaigns from the blocked legacy account and ensure clean history and delivery.
Implemented proper access controls and 2FA hygiene, with multiple admins and recovery methods, so account issues would never stall campaigns again.
2. Visual‑first brand and content system
Developed a visual identity tailored to the wedding planning niche: pastel palettes, typography that matched luxury yet approachable positioning, and consistent storyboarding for reels and posts.
Built a content framework around four pillars: dream‑wedding inspiration, AI‑powered planning tips, real‑wedding stories, and behind‑the‑scenes from planners and vendors.
3. Lead‑generation campaigns
Designed Instagram‑centric lead campaigns using strong hooks such as “Plan your entire wedding with AI,” “End‑to‑end planning done for you,” and “Marry now, stress never.”
Directed traffic to high‑intent touchpoints: lead forms, WhatsApp/DM flows, and landing pages highlighting full‑service planning, venue assistance, decor, catering, and photo‑video solutions
Structured campaigns around bottom‑funnel objectives (lead, message, call) rather than vanity metrics, optimizing creatives based on cost per qualified inquiry.
4. Organic growth and community building
Rolled out a posting calendar focused on short‑form video: engaging reels, venue walk‑throughs, decor transformations, vendor spotlights, and couple testimonials.
Used boosts selectively on top‑performing reels to widen reach, then retargeted engagers with lead ads.
Actively replied to comments and DMs, turning Instagram into a consultation channel rather than just a gallery.
Results
See Video here: https://drive.google.com/file/d/1EXRfWmXTlxtcocWIU4sTMIla7shLPaXA/view?usp=sharing
Revenue and ads
Monthly ad spend: ~$3,500.
Monthly revenue attributed to the Instagram + Meta ecosystem: ~$40,000, delivering an approximate 11.4x return on ad spend.
A consistent pipeline of high‑quality wedding inquiries across full‑service planning, venue discovery, decor, and photo‑video bundles.
Instagram presence
Followers grew from 0 to 10,000+, combining organic growth with strategic boosts on best‑performing posts.
Engagement rates improved as the feed shifted from generic visuals to story‑driven reels, carousels showing full wedding journeys, and behind‑the‑scenes clips from actual weddings.
Instagram evolved from a blank profile into a high‑trust showroom that couples referenced on calls and during sales conversations.
Key Learnings
Fixing account integrity and access is often the biggest unlock; without stable ad accounts and functioning 2FA, no amount of creative or copy can scale.
In the wedding category, visually consistent, story‑driven content paired with tightly optimized lead campaigns turns Instagram from a vanity presence into a powerful revenue channel.
Treating IG content, paid ads, and sales follow‑up as one connected system is what enabled Plan A Wedding to turn a $3.5k monthly budget into $40k in revenue with predictable, repeatable results.
Mystic Meadows is a visionary concept that redefines the relationship between humanity and nature. It’s a carefully crafted ecosystem designed to evoke the serenity and wonder of untouched landscapes, blending the organic beauty of meadows, forests, and water bodies with thoughtful, human-centric design. The concept revolves around creating immersive spaces that inspire peace, creativity, and connection—whether through tranquil walking paths, vibrant gardens, or quiet reflective zones.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Overview
Plan A Wedding is an AI‑powered wedding platform that helps couples plan their entire celebration and enables wedding businesses to showcase packages, manage leads, and grow revenue.
By rebuilding its paid media engine and Instagram presence from scratch, the brand scaled from no online system to a consistent pipeline of high‑quality wedding inquiries and approximately $40,000 in monthly revenue on $3,500 in ad spend.
The Challenge
Plan A Wedding started with strong product vision but minimal digital marketing foundation.
Meta ad account blocked and 2FA issues prevented any reliable advertising or scaling.
Zero followers and no real presence on Instagram meant no social proof or organic discovery.
No content engine, no structured lead‑generation funnels, and no way to systematically convert interest into qualified inquiries.
The goal was to create a predictable, performance‑driven acquisition system while building a compelling brand on Instagram suited to the visually rich wedding niche.
Strategies Implemented
1. Rebuilding the paid infrastructure
Created and verified two new Meta ad accounts to fully separate campaigns from the blocked legacy account and ensure clean history and delivery.
Implemented proper access controls and 2FA hygiene, with multiple admins and recovery methods, so account issues would never stall campaigns again.
2. Visual‑first brand and content system
Developed a visual identity tailored to the wedding planning niche: pastel palettes, typography that matched luxury yet approachable positioning, and consistent storyboarding for reels and posts.
Built a content framework around four pillars: dream‑wedding inspiration, AI‑powered planning tips, real‑wedding stories, and behind‑the‑scenes from planners and vendors.
3. Lead‑generation campaigns
Designed Instagram‑centric lead campaigns using strong hooks such as “Plan your entire wedding with AI,” “End‑to‑end planning done for you,” and “Marry now, stress never.”
Directed traffic to high‑intent touchpoints: lead forms, WhatsApp/DM flows, and landing pages highlighting full‑service planning, venue assistance, decor, catering, and photo‑video solutions
Structured campaigns around bottom‑funnel objectives (lead, message, call) rather than vanity metrics, optimizing creatives based on cost per qualified inquiry.
4. Organic growth and community building
Rolled out a posting calendar focused on short‑form video: engaging reels, venue walk‑throughs, decor transformations, vendor spotlights, and couple testimonials.
Used boosts selectively on top‑performing reels to widen reach, then retargeted engagers with lead ads.
Actively replied to comments and DMs, turning Instagram into a consultation channel rather than just a gallery.
Results
See Video here: https://drive.google.com/file/d/1EXRfWmXTlxtcocWIU4sTMIla7shLPaXA/view?usp=sharing
Revenue and ads
Monthly ad spend: ~$3,500.
Monthly revenue attributed to the Instagram + Meta ecosystem: ~$40,000, delivering an approximate 11.4x return on ad spend.
A consistent pipeline of high‑quality wedding inquiries across full‑service planning, venue discovery, decor, and photo‑video bundles.
Instagram presence
Followers grew from 0 to 10,000+, combining organic growth with strategic boosts on best‑performing posts.
Engagement rates improved as the feed shifted from generic visuals to story‑driven reels, carousels showing full wedding journeys, and behind‑the‑scenes clips from actual weddings.
Instagram evolved from a blank profile into a high‑trust showroom that couples referenced on calls and during sales conversations.
Key Learnings
Fixing account integrity and access is often the biggest unlock; without stable ad accounts and functioning 2FA, no amount of creative or copy can scale.
In the wedding category, visually consistent, story‑driven content paired with tightly optimized lead campaigns turns Instagram from a vanity presence into a powerful revenue channel.
Treating IG content, paid ads, and sales follow‑up as one connected system is what enabled Plan A Wedding to turn a $3.5k monthly budget into $40k in revenue with predictable, repeatable results.
Mystic Meadows is a visionary concept that redefines the relationship between humanity and nature. It’s a carefully crafted ecosystem designed to evoke the serenity and wonder of untouched landscapes, blending the organic beauty of meadows, forests, and water bodies with thoughtful, human-centric design. The concept revolves around creating immersive spaces that inspire peace, creativity, and connection—whether through tranquil walking paths, vibrant gardens, or quiet reflective zones.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?